Chief Executive Officer
John Schwind is an entrepreneur with a successful track record of 40 years in technology and product development. In an effort to find solutions, he has invested time, money, and effort searching for solutions: reading books and articles, analyzing videos, attending conferences, joining associations, and evaluating products.
John examined hundreds of experts’ opinions, authorities’ points of view, and potential solutions from across the globe about the problem. He even implemented their ideas, ranging from hardware and software solutions to monitor and limit usage, all the way to well-meaning “just don’t do it.”
Not finding anything that would help families, John realized that a solution would need to come from outside the box. First-hand observations from testing and focus groups allowed for continuous refinement of solutions. The result is Converlation, a series of family workshops, providing a guided conversation along a guided path.
John has dedicated himself and his hard-earned resources to help parents fight the good fight.
Chief Product Officer
Kathy Van Benthuysen has been a teacher of 4th graders for almost 30 years.
Her experience with the issues prompted her to help create the solutions and ensure they reach every family. Listening to parents and kids, regarding recommendations by the experts, it was clear that the solutions were only tips and tricks.
Using her background in instructional design and having an in-depth understanding of the mind of a 4th grader, especially on what engages them, Kathy led the evolution of Converlation from inception to present day guided workshops. Kathy conducted workshops and focus groups where solutions were repeatedly tested and refined based on feedback until the result was the engagement with kids.
Kathy has chosen to dedicate the rest of her professional life to helping John help parents fight the good fight. She has a bachelor's from Rider University and a postgraduate degree from Purdue University.
Kathy thoroughly enjoys the beach with her family, working out, and is a competitive softball player as well as a coach.
Definition of Converlation: The exchange of thoughts, ideas, and feelings that build and strengthen relationships.